10.business english-global market

eco-friendly
case study: 案例学习

At the workshop工作坊, they agreed to emphasize eco-friendliness,adapt messageing, and boost digital marketing to stand out globally.

Our study shows that more people want eco-friendly products in different places.Looks like being sustainable is very important to shoppers.

That lines up with recent trends we’ve seen.

I think we should make our focus on being eco-friendly a major part of our global plan.我们应该把关注环保作为全球计划的一个重要部分
Talking about how eco-friendly we are could give us an edge in those places.
讨论我们的环保程度能让我们在那些地方占据优势

Our innovative technology will give us an

We could shows off our green ways of making things in our ads.It’s important to tell our target customers about this well.

Our innovative technology will give us an edge in the highly competitive market.

让xxx 占据优势
Learning a second language can give us an edge when applying for international jobs.

These unique marketing strategies will give us an edge over our rivals竞争对手.
这种独特的营销策略会让我们比竞争对手更具有优势

We might need to change our message based on various cultures in different regions.Understanding local preferences will be really important for our global plan.

Adapting a local customs is crucial when we go into new markets.
We have to adjust our methods for different groups while staying true to our brand values.

stay true to忠于，坚持xx brand values 品牌价值

I believe that investing in school media ads and being active on line will help us connect with more people around the world. Digital ads can really boost how many see us and interact with us.

Being strong online will make more people know about us and chat with us
in various places.Let’s try different online platforms to reach as many as possible.尽可能的接触更多受众

By mixing our focus on being eco-friendly with smart marketing plans and digital work,we can stand out well in the world market.

I think we should increase our social media presence.

Social media is a powerful tool for marketing.
What’s more ,targeted ads would be effective.

I want to discuss the online marketing strategy with you.
of Course,What do you have in mind?
well ,I think we should increase our social media presence.
Yes,I agree with you,Socail media is a powerful tool for marketing.
What’s more ,targeted ads would be effective.
So we need to use the data to make sure we're reaching the right people,And how about our website.

Well ,I think we can update the design a bit.
I’m afraid I disagree on the design update.The current design is quite modern and I think It works well.
that's fair说的有道理，很合理.But we should definitely improve the outdated content on our website.
Good idea. I think we should update the content which is too old to attract customers.
Great I’m glad we’re on the same page.

I couldn’t agree more 我完全同意
You’ve hit the nail on the head. 你说到点子上了
That’s exactly my point. 这正是我的观点
Absolutely.
You’re absolutely right 你完全正确
I share your view 我和你看法一样
That makes perfect sense. 非常有道理
that’s fair 说的有道理

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George：Hi Lily.According to the eco-friendly concept we discussed at the
meeting,I think we should focus on the materials we use for product packaging.What kind of eco-friendly materials are you considering?

Lily:Well ,I’m thinking of using biodegradable plastic可生物降解塑料.It’s a great material that can break down naturally over time.随着时间推移可以自然分解

George：That sounds good.But busides being eco-friendly,we also need to consider the innovation of the design.Shifting gears a bit 稍微转换下话题,how do you make the design new and still show our brand?

Lily:I’ve got some great ideas.My design reflects innovative concepts 创新理念and also takes into account local cultural identity.考虑当地文化特色The biodegradable plastic can be molded into unique shapes that are in line with local cultural elements.

mold into unique shapes塑造为独特的形状

George：That’s interesting.Please keep going to say the design from the perspective of cultural preferences各自的文化偏好.How exactly does it match local cultural identity?它究竟和如何和当地的文化特色相契合的

Lily:For example,we can use some traditional patterns传统图案 and colors that are popular in the local area.This not only makes the packaging more appealing but also show respect for local culture.

George：Good point.Back to the main topic,how can we make it eco-friendly and not too expensive?After all,cost is also an important factor.

Lily:The biodegradable plastic is actually not as costly as some people think.And because it's recyclable,in the long run,it can save us money on waste diposal and material replacement.它是可回收的，从长远来看，这能在废物处理和材料更换方面为我们节省资金。

George：That’s great.It seems like we have a good direction for the product packaging desin.

on waste disposal在废物处理，垃圾处置
The government has increased investment on waste disposal

Many cities encourage residents to separate recyclable waste. 许多城市鼓励居民分类可回收垃圾。

citizen 侧重指拥有某国国籍的公民，强调法律身份
resident 强调居住在某地的人，不涉及国籍
inhabitant 较为正式 ，指居住在特定区域的人，可用于描述城市，乡村或者特定场所的居民。

Every citizen should obey the law.
Local residents are concerned about the new construction project.当地居民对新的建设项目表示担忧

按照之前说的
as previously mentioned
按照刚才说的
as just stated
沉迷游戏
be addicted to games
He is addicted to games and neglects his studies.忽视学业